Privacy Policy

Data Controller

Jelena Antonijević PR D.CLUB
Solunska 22, 1158 Belgrade
Business ID: 68134447, Tax ID (VAT): 115146088
Legal Representative: Jelena Antonijević, Entrepreneur
Contact: info@designerclub.rs

 

Purpose and Legal Basis for Processing Your Personal Data

We process your personal data in accordance with applicable laws and regulations. Depending on the specific purpose of processing, this may include the following legal bases:

• Based on Your Consent – This means that you have voluntarily agreed to the use of your personal data for one or more clearly defined purposes.
  In practice, consent is provided for each data processing activity we carry out, after you have been informed about which data is required and for what purpose it will be used.

Please note that you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of data processing carried out prior to the withdrawal, but obliges us to cease further processing of data based on that consent.

• For the Performance of a Contract – We process your personal data when it is necessary for the performance of a contract entered into with you, including during registration, purchase, product delivery, handling of complaints, and fulfilling other obligations arising from your relationship with Designer Club. This also includes processing data for the purpose of communicating with you and responding to your inquiries and requests.
• For Compliance with Legal Obligations – Personal data is also processed when necessary to comply with legal obligations that we, as a registered business entity, are required to fulfill under applicable laws.
• For the Protection of Vital Interests – In exceptional cases, personal data may be processed when necessary to protect your vital interests or the vital interests of another individual.
• For the Performance of Tasks in the Public Interest or Based on Legal Authority – Where processing is required by law or carried out in the public interest or within the scope of a legally granted authority.
• For the Purposes of Legitimate Interests – Personal data may be processed when necessary for the purposes of our legitimate interests or the legitimate interests of a third party, except where such interests are overridden by your fundamental rights and freedoms.

Our legitimate interests include, among others, conducting marketing activities, market research, and improving communication with users in order to better understand your needs and tailor our offer accordingly. This enables us to develop services and products that fully meet
your expectations.

Personal Data We Collect and Process

In the course of our business operations, we may collect and process the following categories of personal data:

• Identification Data – First and last name, address, phone number, email address, language, and market from which you communicate with us, as well as an identification document number (only in cases where this is necessary, for example, for tax purposes when processing refunds).
• Economic and Transaction Data – Information related to completed purchases and orders, as well as payment method details (including card number and expiration date, in the case of card payments).
• Website and Device Usage Data – Information about your location, IP address, device identification number or advertising ID, purchase history, demographic data, number of website visits, and pages
  viewed.

The collection and processing of this data enable us to provide high-quality and reliable services, as well as to improve communication with you.

How We Use Your Data

We use the personal data of registered users for the following purposes:

• processing and fulfilling orders,
• responding to inquiries or complaints,
• enabling various payment and refund options,
• personalizing website content according to your interests and preferences,
• allowing participation in promotions, special offers, and loyalty programs.

Personal data processed for marketing purposes is used exclusively on the basis of your prior consent. Such data is used to analyze your needs and habits and to inform you about benefits, discounts, giveaways, new collections, and other content that may be of interest to you. Additionally, this data may be used for surveys and market research, all with the aim of improving the quality of our products and services.

Access to Collected Data

Access to your personal data is granted exclusively to employees of DESIGNER CLUB, who are contractually obligated to maintain confidentiality and protect business secrets. In addition to our employees, access to personal data may be granted to independent service providers with whom we cooperate, solely to the extent necessary to ensure smooth business operations – for example, for product delivery, payment processing, or IT system maintenance.

Your data may be shared with the following categories of partners:

1. Courier Services – for the purpose of delivering products to the customer's address.

All our partners are contractually bound to maintain confidentiality and to use personal data exclusively for the purposes defined in this Privacy Policy.

Transfer of Personal Data Abroad

If it becomes necessary to transfer your personal data to another country or an international organization, such a transfer will be carried out exclusively if it has been established that an adequate level of personal data protection is ensured.

An adequate level of protection is considered to be ensured in countries and international organizations that are parties to the Council of Europe Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data, as well as in countries or organizations that have been recognized by the European Union as providing an adequate level of personal data protection.

Retention Period of Your Personal Data

Personal data you provide to us is stored only for as long as necessary to fulfill the purpose for which it was collected, or for the period prescribed by applicable laws and regulations.

Depending on the type and purpose of processing, retention periods are as follows:

• Account registration data – retained for as long as you are an active user of our website. In the event of account deactivation, the data is retained for an additional maximum of six months from the date of deactivation, for the purpose of resolving potential prior complaints or requests.
• Purchase-related data – processed until the completion of the specific purchase, including the period provided for submitting complaints, claims, or requests related to the delivered products.
• Data collected through inquiries or requests – retained for as long as necessary to process and resolve your inquiry or provide a response.
• Marketing data – processed exclusively on the basis of your consent and retained until such consent is withdrawn.
• Analytics and website interaction data (e.g., IP address, device analysis, purchase history, retargeting, and similar technical data) – deleted no later than 24 months from the date of collection.

If certain legal regulations require longer retention periods, the data will be stored for the period prescribed by law.

Upon expiration of the retention period, all personal data is permanently deleted or anonymized in a manner that prevents any further association with an identifiable individual.

Your Rights as a Data Subject

As a user of our services and a data subject whose personal data is being processed, you have the following rights in accordance with the Law on Personal Data Protection:

• Right of Access – You have the right to obtain confirmation as to whether or not your personal data is being processed, as well as access to such data.
• Right to Rectification – If your personal data is inaccurate or incomplete, you have the right to request its correction or completion without undue delay.
• Right to Erasure – You have the right to request the deletion of your personal data if there is no longer a legal basis for its processing.
• Right to Restriction of Processing – You have the right to request a temporary restriction of the processing of your personal data, particularly if you contest the accuracy of the data or have objected to the processing.
• Right to Object – You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data.
• Right to Data Portability – You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to transmit that data to another controller, where the processing is based on consent or a contract and is carried out by automated means.
• Right to Withdraw Consent – Where the processing of your personal data is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to its withdrawal.
• Right to Lodge a Complaint with the Supervisory Authority – If you believe that your rights have been violated, you have the right to lodge a complaint with the Commissioner for Information of Public Importance and Personal Data Protection.
• Right to Information About the Source of Data – You have the right to obtain information about the source of your personal data, including whether the data originates from publicly available sources.

Processing of Personal Data of Minors

Designer Club does not collect, retain, or process personal data of minors.
According to the Law on Personal Data Protection, a minor is considered to be a person under the age of 15. Minors who have reached the age of 15 have the right to independently give consent for the processing of their personal data when using information society services.

Contact for Questions and Complaints

If you have any questions, concerns, complaints, or wish to exercise your rights in accordance with the Law on Personal Data Protection, you may contact us as follows:

DESIGNER CLUB
Uzun Mirkova 5/7, 11000 Belgrade, Serbia
Email: info@designerclub.rs

Please note that if you submit a request or complaint regarding the processing of your personal data, we may ask you to provide a copy of an identification document. This is done solely to verify your identity and ensure that confidential information is provided only to the person entitled to receive it.